Two paths side by side – Excel or CRM, SEO or AEO, agency or in-house. With what you gain and what you give up in each case.
Three alternatives compared — server logs, consent-free analytics services and self-hosted solutions — with what each one gains and gives up.
What MCP does differently from a direct integration, where each one's strengths lie, and the four questions that carry the decision.
Three routes compared — a classic CMS, generated static pages, a site builder — with the four questions that carry the decision.
What both routes actually cost — including the items that appear in no quote: onboarding, coordination and knowledge loss.
Sorted by the task to be done rather than by vendor — with the properties that matter per working step, and when switching costs time instead of saving it.
Every system cites differently — different sources, different currency, different willingness to name small providers.
Search engine and answer engine optimisation side by side — the overlaps, the real differences, and one concrete list of measures for each.
How Claude and ChatGPT differ in day-to-day marketing work, which system solves which task better, and where each one falls short — with prompts to copy.
