Handover, follow-up and sales cycles – where enquiries get lost along the way and what usually causes it.
How to measure the actual waiting times, which five points cost the most time, and which measures work at each of them — without pressuring the customer.
What the common stage terms mean, why they do harm without a definition of your own, and how to settle a shared list in an hour that both sides can sign.
When to ask, how to lower the hurdle, which four questions produce a usable reference — and what has to be settled legally before publication.
How many attempts are defensible, at what intervals, and what separates helpful following up from irritating — with the stop rules.
Four questions that carry the decision — the three middle options between a full price list and silence, and the effect on enquiries.
A points model with eight criteria that holds up even with few closed deals — separating fit from behaviour, and using negative points.
The break point where most automation fails — with the definition both sides have to sign, the three handover models, and what happens to rejected leads.
Five signs the spreadsheet no longer holds — with a transparent cost calculation, the limits of both approaches, and a way to move without losing data.
