Load time, structured data, shifting layouts and measurement – the technical side that helps decide visibility.
Three alternatives compared — server logs, consent-free analytics services and self-hosted solutions — with what each one gains and gives up.
Why content moves around while loading, which six causes are behind it, and how to fix them one by one without breaking the layout.
What goes into an llms.txt, how it differs from robots.txt and sitemap.xml, how widespread support actually is — and an honest assessment of the effort.
Why internal links achieve more than most external ones, which five rules apply, and how to connect your existing pages sensibly in two hours.
What MCP does differently from a direct integration, where each one's strengths lie, and the four questions that carry the decision.
Three routes compared — a classic CMS, generated static pages, a site builder — with the four questions that carry the decision.
Which four fields stay, which go, why some cost disproportionately much — and the ten technical points that cause abandonment.
Which crawlers exist, how collectors and runtime fetches differ, and which three strategies suit which business model.
Fixed spelling rules, a short list of values and one central register — so the analysis still tells you something two years later.
Who the obligation applies to, what the requirements actually demand, and which ten measures cover most of it.
Address structure, hreflang annotations and language selection — with the six mistakes that make a multilingual site invisible.
How to recognise AI traffic, how to separate it cleanly from other sources, what the server logs add — and where the measurement honestly ends.
Step by step from the empty configuration field to a working connection — with the pitfalls that appear in no documentation.
From 58 to 100: the concrete changes to our own website, with before and after measurements — and the mistake that cost us 24 points.
SPF, DKIM and DMARC explained plainly: what the three records do, the order to set them up in, and why emails still fail to arrive when they are in place.
Four types cover most business sites — three you can skip. Where they go, how to check them, and the mistake that quietly invalidates everything.
