Trade-offs for cases without a clear answer – with the criteria the decision actually rests on.
Three alternatives compared — server logs, consent-free analytics services and self-hosted solutions — with what each one gains and gives up.
Why the click price is the wrong basis for comparison, under which three conditions ads pay off, and what minimum budget it takes.
How tool sprawl arises, which four questions to ask per tool, and how to get from twelve to five in three steps without losing data or processes.
What MCP does differently from a direct integration, where each one's strengths lie, and the four questions that carry the decision.
Why monthly comparisons are systematically wrong with long cycles, how to match costs and returns in time, and which two proxies report earlier.
Three routes compared — a classic CMS, generated static pages, a site builder — with the four questions that carry the decision.
Which crawlers exist, how collectors and runtime fetches differ, and which three strategies suit which business model.
Why a percentage of revenue misleads, which three quantities actually determine the amount, and how to split the budget across the four items.
Four questions that carry the decision — the three middle options between a full price list and silence, and the effect on enquiries.
When a consent banner is legally required, what measurement remains possible without consent, and what you actually give up.
What both routes actually cost — including the items that appear in no quote: onboarding, coordination and knowledge loss.
Sorted by the task to be done rather than by vendor — with the properties that matter per working step, and when switching costs time instead of saving it.
Permissions, logging, scope and the handling of injected instructions — the six questions that have to be answered before the first connection.
The differences between the revised Swiss Act and the GDPR, and the six points a Swiss business website has to have settled.
What each number answers, how often to collect it and when it misleads — plus the three metrics small companies can drop with a clear conscience.
Licence, setup, upkeep and the items that appear in no quote — with a worked calculation for three company sizes and the question of when it starts to pay.
Five signs the spreadsheet no longer holds — with a transparent cost calculation, the limits of both approaches, and a way to move without losing data.
