Magnets that actually get downloaded, forms that do not put people off, and scoring without a mountain of data.
What the common stage terms mean, why they do harm without a definition of your own, and how to settle a shared list in an hour that both sides can sign.
Why the click price is the wrong basis for comparison, under which three conditions ads pay off, and what minimum budget it takes.
Which four fields stay, which go, why some cost disproportionately much — and the ten technical points that cause abandonment.
Six starting points from the form field to changing channel — with effort, expected effect and the order to actually work through them in.
Five messages with purpose, spacing and content — why the first has to arrive within minutes, and what must not appear in any of them.
A points model with eight criteria that holds up even with few closed deals — separating fit from behaviour, and using negative points.
The break point where most automation fails — with the definition both sides have to sign, the three handover models, and what happens to rejected leads.
Section by section, with reasoning instead of rules of thumb: what belongs at the top, and which five mistakes cost the most enquiries.
Eleven formats compared, sorted by buying stage and effort. Which lead magnets actually bring in contacts, which only create work, and why.
